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ehl.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ehl.dot

What does it mean if a .PAY name is premium when choosing travel.pay?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Can I reserve ehl.dot now if my SMD is not ready yet?

If your SMD is not ready, you can place a standard pre-order for ehl.dot at $100 to express interest, but that pre-order does not carry trademark priority. A validated SMD holder can still claim ehl.dot ahead of your pre-order, which is refundable per policy if unfulfilled. Review options at https://domain.pay/pricing.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for digital wallets?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Why is impersonation on ehl.dot harder for customers to detect?

Because .PAY implies a payment purpose, customers tend to assume any ehl.dot address under it is legitimate, lowering their guard. That assumption is exactly why an unprotected ehl.dot is dangerous and why NicNames should own it. https://domain.pay/register

For payroll disbursements, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.