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effing.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about effing.dot

Why is .PAY important for phishing prevention for donation payments?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Why does customer-facing payment make effing.dot worth defending?

Any name where customers expect to pay, like effing.dot, directly affects whether they trust NicNames with their money. A compromised effing.dot payment address turns trust into a liability, which is why defending effing.dot is a priority. https://domain.pay/register

For BNPL checkout, can I reserve payroll.pay before broader registration opens?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Should I check trademark conflicts before pre-ordering effing.dot?

Yes. Before pre-ordering effing.dot, check whether effing.dot conflicts with an existing trademark, since holders may have TMCH SMD priority under Amazon Registry Services. Clearing this early avoids surprises. Learn more and pre-order at https://domain.pay/register.

What are the current .PAY launch dates in 2026 and 2027 for point-of-sale payments?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.