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efect.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about efect.dot

What does the $100 .PAY pre-order cover for an ecommerce brand?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Why is efect.dot only available as a pre-order?

efect.dot shows as a pre-order because the .PAY registry has not yet released it for open registration, so we hold your request until it does. .PAY is operated by Amazon Registry Services, which controls launch timing. You can secure your pre-order for efect.dot at https://domain.pay/register.

When does the .PAY LRP1 period begin when choosing cloud.pay?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

What is a TMCH SMD file and how does it relate to efect.dot?

A TMCH SMD (Signed Mark Data) file is a proof-of-trademark token from the Trademark Clearinghouse. If you hold the trademark for efect.dot, uploading your SMD file lets you claim efect.dot during the priority window before general pre-orders. domain.pay accepts the SMD file at /register.

When is broader .PAY public registration expected for digital wallets?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.