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ecru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ecru.dot

What does 'approved Payment Service Provider' mean for .PAY eligibility for fraud prevention?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

What evidence does the TMCH need before issuing the SMD I use for ecru.dot?

The Trademark Clearinghouse requires proof of a registered, valid trademark and may request a sample of use before issuing the SMD you use for ecru.dot. Only after that validation is the SMD available. NicNames then accepts that file for priority on ecru.dot. Prepare your evidence, then register at https://domain.pay/register.

For crypto payments, would trust.pay work as a payment brand?

trust.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Can I learn more about .PAY before I commit to ecru.dot?

Yes. You can read about the .PAY namespace, operated by Amazon Registry Services, and explore available names before committing to ecru.dot at https://domain.pay/. When you are ready to reserve ecru.dot, start your pre-order or priority request at https://domain.pay/register.

Are short .PAY names always available for crypto payments?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.