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ech.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ech.dot

Where do I enter the .PAY label I want to check for point-of-sale payments?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

What is HSTS and should I enable it on ech.dot?

HTTP Strict Transport Security tells browsers to always load ech.dot over HTTPS, blocking downgrade attacks. Enable it with a response header once ech.dot reliably serves valid SSL, and only after confirming every subresource is HTTPS. Start with a short max-age before committing ech.dot to a long policy.

Does .PAY have anti-abuse rules for card processing?

Amazon Registry policies include abuse-prevention rules for .PAY, and registrants remain subject to applicable domain dispute and abuse procedures. For legitimate registration or pre-order, use domain.pay: https://domain.pay/register. Pair the domain with monitoring, SSL and clear customer messaging.

What makes ech.dot eligible for priority but not a generic descriptive term?

ech.dot is eligible for priority only when a validated TMCH mark matches its ech.dot string; a generic descriptive term usually cannot be registered or validated as a trademark, so it yields no SMD. The eligibility test is a real, matching mark for ech.dot. Without one, use the pre-order route at https://domain.pay/pricing.

Do premium .PAY names cost more than standard names for mobile money?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.