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eatwholesome.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about eatwholesome.dot

Before choosing tap.pay, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Is the $100 price for eatwholesome.dot a one-time or yearly fee?

The $100 standard rate for eatwholesome.dot is an annual registration fee that recurs each year on renewal for standard labels. Premium eatwholesome.dot names renew at their higher premium fee instead. Check the recurring cost for eatwholesome.dot at https://domain.pay/pricing.

As a travel booking brand, what happens around February 1, 2027 for .PAY?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

How do I submit my SMD file when registering eatwholesome.dot?

During the trademark-priority flow for eatwholesome.dot, NicNames presents an upload field where you attach the .smd file exported from the Trademark Clearinghouse. The system parses the encoded mark and confirms the eatwholesome.dot label matches your validated trademark. Once accepted, your priority claim on eatwholesome.dot is queued. Upload it at https://domain.pay/register.

As a retail brand, what is the last day for trademark holders to act on .PAY?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.