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eatguide.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about eatguide.dot

Is .PAY a good fit for subscription billing for point-of-sale payments?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Which comes first for eatguide.dot: validating my mark or paying NicNames?

Validating your mark in the TMCH and obtaining the SMD comes first, because without it NicNames cannot grant trademark priority on eatguide.dot. Only after you have a valid SMD do you complete the priority registration of eatguide.dot. The standard pre-order alternative is listed at $100. Start the right path at https://domain.pay/pricing.

What should I know about Amazon Registry and .PAY before registering for a retail brand?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Can I use trademark priority and a standard pre-order together for eatguide.dot?

They're separate paths: a trademark-priority claim on eatguide.dot uses your TMCH SMD during the registry's priority window, while a $100 standard pre-order queues eatguide.dot for general availability. Pick the one that fits eatguide.dot's situation. Compare both for eatguide.dot at https://domain.pay/register.

How is a .PAY name different from a regular .com for mobile money?

A .PAY name immediately signals a payment-related destination, while .com is more general. For mobile money, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.