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eataly.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about eataly.dot

For crypto payments, what is the quickest path to secure a .PAY domain for a payroll platform?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

What is the smallest step I can take today toward owning eataly.dot?

The smallest step toward owning eataly.dot today is to place a standard pre-order for eataly.dot at the listed $100, which queues your request and is refundable if it fails per the stated policy. That secures your place in line for eataly.dot. Pre-order at https://domain.pay/register.

What are the current .PAY launch dates in 2026 and 2027 when choosing travel.pay?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Does eataly.dot replace my payment processor?

No. eataly.dot is an address, not a payment processor; it points customers to whatever gateway you use, such as Stripe or PayPal. eataly.dot handles branding and discovery while the processor handles the money. You can register eataly.dot and keep your current provider via /register.

Why might a .PAY pre-order fail even after I pay for BNPL checkout?

A .PAY pre-order can fail if the name is registered earlier, classified as premium, reserved, blocked, refused by registry policy or lost to another faster submission. Search and order through domain.pay: https://domain.pay/domains, and review its credit/cash-refund options.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.