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easychoice.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about easychoice.dot

Before choosing link.pay, what is TMCH and why does it matter for .PAY?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Should a hotel use easychoice.dot for room deposits?

A hotel can collect reservation deposits and incidental charges on easychoice.dot, giving guests one trusted payment address. The .PAY name on a confirmation email reassures travelers paying in advance. Start at https://domain.pay/register.

For fraud prevention, can domain.pay submit my .PAY registration on opening day?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Is easychoice.dot a premium domain with a higher fee?

Possibly. The registry may classify easychoice.dot as premium, in which case easychoice.dot carries a higher fee than the $100 standard rate. The only stated fixed fact is the $100 standard price; premium tiers vary per label. Confirm whether easychoice.dot is premium at https://domain.pay/pricing.

As an ecommerce brand, what does the $100 .PAY pre-order cover?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.