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ease.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ease.dot

Can I pre-register a .PAY name without a trademark for BNPL checkout?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Is there a deadline to record my mark in TMCH for ease.dot?

There is no fixed universal deadline to record a mark in the TMCH, but to claim ease.dot under priority your SMD must be valid before that phase closes for ease.dot. Because validation takes time, record your mark early. Track the phase for ease.dot and prepare at https://domain.pay/register.

Can a .PAY domain be longer than 63 characters for online checkout?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Who is eligible for trademark priority on ease.dot?

Eligibility for trademark priority on ease.dot belongs to parties holding a valid TMCH-validated trademark matching the ease.dot string, evidenced by a current SMD file. Anyone without that SMD must use the standard pre-order path instead. Eligibility is about validated rights, not intent. Check your standing at https://domain.pay/register.

What should trademark counsel do before July 20, 2026 for .PAY for a regional bank?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.