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duw.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about duw.dot

How can a brand reduce confusion around payment pages for marketplace payouts?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Does duw.dot make sense for in-app purchases?

For web-based in-app purchases, sending users to duw.dot keeps the buy flow on a payment-native address tied to your brand. That consistency reduces drop-off when players or users leave the app to pay. Begin at https://domain.pay/register.

When is the .PAY Sunrise period for online checkout?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Should I record my brand in the TMCH before pre-ordering duw.dot?

If you own the trademark for the duw.dot string, recording it in the TMCH first is the safest path, because the resulting SMD gives your claim on duw.dot priority over standard pre-orders. A pre-order alone does not establish trademark rights. Lock in priority before placing a pre-order at https://domain.pay/register.

What is TMCH and why does it matter for .PAY for fraud prevention?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.