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dollface.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about dollface.dot

Can Amazon Registry reserve or block some .PAY names for BNPL checkout?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Why is .PAY a desirable namespace to register dollface.dot in?

.PAY is a short, memorable namespace operated by Amazon Registry Services that signals payments and fintech, which is why securing dollface.dot early through its launch phases is worthwhile. Browse available .PAY ideas and start dollface.dot at https://domain.pay/domains.

How do I register loans.pay if it matches my trademark when choosing loans.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Which file format does NicNames accept for trademark priority on dollface.dot?

NicNames accepts the standard .smd (Signed Mark Data) file issued by the Trademark Clearinghouse for trademark priority on dollface.dot. The file is a signed, encoded representation of your validated dollface.dot mark. Other documents cannot substitute for the SMD. Upload it during registration at https://domain.pay/register.

Why are payment brands talking about .PAY right now for mobile money?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For mobile money, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.