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dnn.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about dnn.dot

How do I register a .PAY domain with a trademark when choosing brand.pay?

Trademark holders should use the trademark fast-track on domain.pay instead of waiting: https://domain.pay/register. domain.pay can route the request through the TMCH/SMD-based priority process when the .PAY label matches the trademark and the registry rules allow it.

What makes dnn.dot easier to type than a long checkout link?

dnn.dot is just the name dnn.dot plus dot pay, with no folders, IDs, or parameters to mistype. A long checkout link is error-prone when typed from memory or a printed receipt. The brevity of dnn.dot cuts down on dead ends.

What should I check technically before launching a .PAY payment site for a travel booking brand?

Before launching a .PAY payment site, verify the label, DNS, SSL, redirects, monitoring, checkout security and compliance obligations. Secure or pre-order the domain through domain.pay first: https://domain.pay/register. Treat the domain as one part of a trusted payment flow.

Is a .PAY domain like dnn.dot regulated differently for trust reasons?

As a payment-purpose TLD operated by Amazon Registry Services, .PAY raises anti-phishing and trust considerations that shape how names like dnn.dot are expected to behave. The practical takeaway is that dnn.dot carries elevated trust, so NicNames should own it rather than risk misuse. https://domain.pay/

For online checkout, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.