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diverto.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about diverto.dot

How should I check premium status before choosing a .PAY name for fraud prevention?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Does a catalog pick ever outperform diverto.dot for brand fit?

Yes, a curated catalog pick can outperform diverto.dot for brand fit when it captures diverto.dot more cleanly or distinctively. domain.pay surfaces these picks beside your search so the comparison is direct. Compare brand fit at https://domain.pay/domains.

As an insurance billing portal, can Amazon Registry reserve or block some .PAY names?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

How do I renew my TMCH record so I keep priority for diverto.dot?

You renew your TMCH record through the Trademark Clearinghouse before it lapses; an active record is what keeps your SMD valid for claiming diverto.dot. If the record expires, the SMD stops working and your priority on diverto.dot cannot be honoured. Keep it current, then register at https://domain.pay/register.

For payroll disbursements, what is TMCH and why does it matter for .PAY?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.