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diversion.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about diversion.dot

Why is .PAY important for phishing prevention for rent collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Why does diversion.dot appear before .PAY in diversion.dot?

The part before the dot, diversion.dot, is your chosen second-level name and identifies the brand, while .PAY is the shared payment suffix. Together they form diversion.dot, reading as pay diversion.dot. You pick diversion.dot; the registry provides the .PAY ending.

As a checkout product manager, can I transfer a .PAY LRP domain to someone else?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

Can I reserve diversion.dot before general availability?

You cannot lock diversion.dot permanently before its phase, but you can pre-order it now so domain.pay submits your registration the moment general availability begins. This puts you ahead of anyone who waits until launch day to start. Place your pre-order at https://domain.pay/register.

What are the current .PAY launch dates in 2026 and 2027 for payroll disbursements?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.