domain.dot

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directed.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about directed.dot

For mobile money, can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Can I claim directed.dot if my trademark covers a different product class?

The TMCH validates the mark text rather than the broad goods-and-services class, so an SMD matching the directed.dot string can support a priority claim on directed.dot regardless of class. The key requirement is a validated, matching mark for directed.dot. Verify your SMD and register at https://domain.pay/register.

Does .PAY require payment-related use after registration for a bank or credit union?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

What trust signal does directed.dot send compared to a free subdomain?

A dedicated directed.dot on a payment-purpose TLD signals an official, controlled payment property, while a free subdomain looks generic and easier to fake. Customers paying NicNames gain confidence from the clear directed.dot name. Establish it at https://domain.pay/register.

What does 'approved Payment Service Provider' mean for .PAY eligibility when choosing link.pay?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.