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dilution.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about dilution.dot

Can domain.pay submit my .PAY registration on opening day for payroll disbursements?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Should I wait for general availability to buy dilution.dot?

Waiting until general availability opens means competing in real time with everyone else for dilution.dot. Instead, place a first-day pre-order now so domain.pay submits your request the instant the phase opens. That removes the scramble. Pre-order at https://domain.pay/register.

Where can I pre-order a .PAY name for BNPL checkout for a remittance app?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Should I add a prefix to dilution.dot if dilution.dot is taken?

Adding a prefix like get, my, or use to dilution.dot is a solid tactic when dilution.dot is taken, and domain.pay surfaces these prefixed variants in search. They often remain available while keeping the core meaning. Search prefixed forms at https://domain.pay/domains.

What is the last day for trademark holders to act on .PAY for payroll disbursements?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.