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designation.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about designation.dot

For point-of-sale payments, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Why should I use trademark priority instead of just buying designation.dot later?

Trademark priority lets the validated owner of the designation.dot mark secure designation.dot before the public, reducing the risk that someone else registers it first. Waiting to buy designation.dot later means competing in general availability with no rights advantage. If you hold the mark, the SMD path protects your name. Start at https://domain.pay/register.

Can .PAY be used for a branded checkout URL for a mobile wallet team?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

How do I choose between designation.dot and a coined alternative for trademarks?

For trademark strength, a coined alternative may protect more easily than the descriptive designation.dot, though designation.dot reads clearer for designation.dot. domain.pay shows both so you can weigh protectability against clarity. Note that mark holders can claim TMCH SMD priority. Compare at https://domain.pay/domains.

Can I use my own SMD file and pay less for a .PAY submission when choosing wallet.pay?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.