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demolish.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about demolish.dot

Can a trademark holder challenge a bad .PAY Sunrise registration for cross-border payments?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

What is the VIP fee for prioritizing demolish.dot?

The VIP priority handling fee for demolish.dot is shown alongside the registration rate at checkout and is separate from the $100 standard or premium demolish.dot fee. It buys faster queue placement, not a guaranteed outcome for demolish.dot. See the current VIP fee at https://domain.pay/pricing.

Who operates the .PAY extension, and where can an ecommerce brand get one?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

How do I know if demolish.dot is still in the trademark-priority phase?

Availability and phase status for demolish.dot are shown when you look it up through NicNames. If demolish.dot is still in the priority phase, SMD-backed claims are accepted; once it passes, the name moves to pre-order and then general registration. Check the live status at https://domain.pay/domains.

Do I need a financial license to register a .PAY domain during LRP1 for point-of-sale payments?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.