domain.dot

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dataton.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about dataton.dot

Can a licensee or assignee use a trademark for a .PAY registration for online checkout?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What problem does dataton.dot solve for online sellers?

dataton.dot gives online sellers a dedicated, easy-to-share address for collecting money instead of a buried checkout page. It reduces friction by making the payment URL obvious and brandable as dataton.dot. Sellers can pre-order dataton.dot at /register.

Do I need an SMD file to register .PAY during the priority window for fraud prevention?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

When should I lock in a name instead of exploring past dataton.dot?

Lock in a name instead of exploring past dataton.dot once you have a clear, available, brandable match for dataton.dot and further searching only adds noise. domain.pay lets you pre-order the moment you decide. Pre-order when ready at https://domain.pay/register.

What should I know about Amazon Registry and .PAY before registering for a retail brand?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.