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dada.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about dada.dot

How do I know if subscriptions.pay is available?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Will dada.dot look professional on a business card?

A short address like dada.dot looks clean and purposeful on a business card, invoice, or storefront sign. The .PAY suffix tells anyone reading it that this is where to pay. Compared with a long .com checkout link, dada.dot prints far more neatly.

For payroll disbursements, can domain.pay help me get TMCH/SMD support before the .PAY deadline?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Can an agency submit the SMD on behalf of my brand for dada.dot?

An agency can run the NicNames registration flow for dada.dot if it has authority and access to your valid SMD for the dada.dot mark. The priority claim still rests on that SMD representing your validated rights. Make sure the agency uses the correct file for dada.dot. Begin the process at https://domain.pay/register.

What is the last day for trademark holders to act on .PAY for a retail brand?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.