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contrast.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about contrast.dot

For digital wallets, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

How do I make sure my SMD matches the exact label in contrast.dot?

Open your TMCH record to see the validated mark text, then compare it against the contrast.dot string in contrast.dot character by character before submitting. NicNames only grants priority when the SMD-encoded mark matches that label for contrast.dot. A mismatch routes you to standard pre-order at https://domain.pay/pricing.

What is the last day for trademark holders to act on .PAY when choosing merchant.pay?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Will my application for contrast.dot be validated?

Yes, the .PAY registry operated by Amazon Registry Services may apply validation to contrast.dot to confirm the registration aligns with payment-related expectations. domain.pay handles submission and passes any validation requests back to you. Start your application at https://domain.pay/register.

Can I renew a .PAY domain after registration for a brand-protection manager?

.PAY names can be renewed through the registrar path if registry and registrar rules are met and renewal fees are paid. domain.pay explains the customer registration route here: https://domain.pay/register. Keep contact details current to avoid lifecycle problems.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.