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comparator.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about comparator.dot

As an ecommerce brand, would travel.pay work as a payment brand?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Will owning comparator.dot help if scammers use my logo on a fake site?

Owning comparator.dot denies scammers the genuine comparator.dot address, so even if they copy NicNames's logo elsewhere, they cannot anchor the scam to your real payment name. This makes their fake easier for customers to question. Secure comparator.dot at https://domain.pay/register.

For digital wallets, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Will NicNames store my SMD file after registering comparator.dot?

NicNames uses your SMD file to validate and process your priority claim on comparator.dot during registration. The SMD itself is tied to your TMCH record, which the Clearinghouse maintains independently. Handle your SMD securely since it represents your validated rights to comparator.dot. Begin registration at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for a retail brand?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.