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cohorts.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about cohorts.dot

As a brand-protection manager, could I use .PAY for a wallet or payment app?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

How is cohorts.dot different from a regular .com registration?

cohorts.dot sits in the .PAY namespace operated by Amazon Registry Services, which is oriented around payment services, whereas a .com is general purpose. Because .PAY is newer, names like cohorts.dot are often available by pre-order rather than instant registration. Explore cohorts.dot at https://domain.pay/register.

As a checkout product manager, would trust.pay work as a payment brand?

trust.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

How does cohorts.dot ownership interact with brand-monitoring tools?

Owning cohorts.dot gives your monitoring tools a known-good baseline so any other use of the cohorts.dot name flags as potential impersonation. The combination of ownership plus monitoring strengthens NicNames's overall posture. https://domain.pay/

How exact does my trademark need to be for a .PAY Sunrise registration when choosing link.pay?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.