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choy.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about choy.dot

Should I defensively register my brand in .PAY for a fintech founder?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Why is choy.dot listed at $100 for pre-order?

The $100 figure is the standard pre-order price to reserve choy.dot ahead of general availability, and it is refundable if the attempt to register choy.dot fails per the stated policy. Priority registrations may differ. See the full breakdown for choy.dot at https://domain.pay/pricing.

What should trademark counsel do before July 20, 2026 for .PAY when choosing bank.pay?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

How does choy.dot fit into an overall brand-protection policy?

Owning choy.dot should anchor a policy that also covers trademark recording in the TMCH, monitoring, customer communication, and a dispute plan. The exact choy.dot payment name is the highest-priority asset because of .PAY's payment implication. https://domain.pay/

How can a marketplace use a .PAY domain for loan repayments?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.