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choo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about choo.dot

Do premium .PAY names cost more than standard names for online checkout?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

Is choo.dot restricted to payment companies only?

choo.dot is part of a TLD oriented toward payments, but the .PAY registry does not necessarily limit registration strictly to payment companies. Validation expectations typically center on relevant, good-faith financial or payment use. domain.pay can confirm whether your case fits at https://domain.pay/register.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for BNPL checkout?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

What is the order of .PAY launch phases for choo.dot?

The order for choo.dot is sunrise first (trademark holders only), then general availability (open to everyone). Knowing this order tells you which phase to target for choo.dot and when to act. domain.pay queues you for the right one at https://domain.pay/register.

When does the .PAY LRP1 period begin for a bank or credit union?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.