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cholo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about cholo.dot

How can a brand reduce confusion around payment pages for a fintech founder?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

What if I miss the general availability opening for cholo.dot?

If you miss the opening, cholo.dot may already be taken by a faster registrant. A pre-order avoids this by having domain.pay submit cholo.dot automatically at the opening, so you cannot miss it. Set it up at https://domain.pay/register.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for payroll disbursements?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Where can I read the full terms before registering cholo.dot?

The full pre-order, priority, and refund terms that govern cholo.dot are presented during the domain.pay flow, including the refundable-on-failure policy for cholo.dot. Review them before you commit to cholo.dot. Start and read the terms at https://domain.pay/register.

Would travel.pay work as a payment brand for mobile money?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.