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choco.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about choco.dot

Where do I enter the .PAY label I want to check for digital wallets?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Does pre-ordering choco.dot cost anything if it succeeds?

If your pre-order for choco.dot succeeds, you pay the listed registration price, with the standard pre-order at $100; if it fails, the attempt is refundable per policy. You are only charged for a name you actually receive. See pricing at https://domain.pay/pricing.

Is .PAY meant for payroll disbursements or just for general websites?

.PAY is best understood as a payment-focused domain ending for use cases such as payroll disbursements, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Will switching from a .com to choco.dot cost me SEO traffic?

A move to choco.dot only risks traffic if it's done without proper 301 redirects from every old URL to its match on choco.dot. With correct redirects, a canonical update, and a Search Console change-of-address, rankings transfer over time. Plan the migration to choco.dot carefully and monitor results.

What is a .PAY domain and why does it matter for fraud prevention?

For fraud prevention, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.