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choc.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about choc.dot

Where can I pre-order a .PAY name for online checkout?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Will choc.dot work for a membership community?

A membership community can collect dues and renewals on choc.dot, giving members one trusted place to pay. The payment-native name fits naturally beside your community login. Begin at https://domain.pay/register.

For online checkout, is .PAY a good fit for subscription billing?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Does the TMCH charge me anything to enable an SMD for choc.dot?

The Trademark Clearinghouse sets its own fees for recording and validating your mark, independent of NicNames's registration pricing for choc.dot. NicNames's standard pre-order for choc.dot is listed at $100, separate from any TMCH costs. Plan for both when pursuing priority on choc.dot. See registrar pricing at https://domain.pay/pricing.

Is registering .PAY a replacement for trademark monitoring for in-app purchases?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.