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chex.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about chex.dot

Do I need an SMD file to register .PAY during the priority window when choosing loans.pay?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Should the slug or path structure on chex.dot affect my SEO?

Yes — clean, descriptive, lowercase paths on chex.dot are easier for users and crawlers than long query strings. Keep URLs on chex.dot stable, avoid unnecessary parameters, and 301 any changes. The host of chex.dot matters far less than a sensible, consistent URL structure.

As a fintech founder, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Is identity verification part of getting chex.dot?

Identity or registrant verification can be part of acquiring chex.dot where the .PAY registry's validation calls for it. Requirements may vary by intended use and over time. domain.pay relays any verification steps so you can respond quickly; start at https://domain.pay/register.

How do I know if merchant.pay is available for point-of-sale payments?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.