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cherokee.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about cherokee.dot

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for a payroll platform?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Is cherokee.dot useful for a SaaS upgrade flow?

Routing upgrade and add-on purchases through cherokee.dot keeps paying customers on a recognizable address during the most revenue-critical step. The .PAY ending signals a secure billing action inside your product. Start at https://domain.pay/register.

Could a lookalike .PAY domain harm customer trust?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Why is timing critical for registering cherokee.dot?

Timing is critical because cherokee.dot can only be claimed when its phase opens, and contested names go to whoever's request arrives first and qualifies. A pre-order ensures domain.pay submits cherokee.dot at the exact opening. Lock timing in at https://domain.pay/register.

How do I choose between trademark fast-track and pre-order for a mobile wallet team?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.