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cherished.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about cherished.dot

When does the .PAY LRP1 period begin for payroll disbursements?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Is owning cherished.dot enough, or should I also use other safeguards?

Owning cherished.dot is the foundation, but pairing it with TMCH monitoring, customer education, and clear official-channel messaging strengthens protection of the cherished.dot name. No single measure is absolute, so treat cherished.dot ownership as the core of a layered approach. https://domain.pay/

Is registering .PAY a replacement for trademark monitoring for a travel booking brand?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Can I pre-order cherished.dot now and add my SMD later?

Trademark priority for cherished.dot requires a valid SMD at the time of the priority claim, so you cannot retroactively convert a plain pre-order into a priority claim without one. If you have the SMD, use the trademark-priority path directly for cherished.dot. If not, a standard pre-order at $100 is the alternative. Choose your path at https://domain.pay/pricing.

When does the .PAY LRP1 period begin for crypto payments?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.