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cheetahs.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about cheetahs.dot

As a checkout product manager, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

When will I be refunded if cheetahs.dot loses a contention set?

If cheetahs.dot loses a registry contention set, the attempt is marked failed and refunded under our stated policy once the outcome is confirmed. Funds return to your original payment method on its usual timeline. Read about contention handling for cheetahs.dot at https://domain.pay/pricing.

Is .PAY a new domain option for bank or credit unions?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Should a publisher use cheetahs.dot for paywall checkout?

A publisher can route paywall subscriptions through cheetahs.dot, giving readers a trusted, payment-native checkout. The clear .PAY address can ease the move from free reader to paying subscriber. Begin at https://domain.pay/register.

What does the .PAY ending signal to customers using digital wallets?

.PAY signals that the destination is connected to payment action, such as digital wallets. That can support clarity and trust when paired with strong security and branding. Check or pre-order the name at domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.