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cheesecake.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about cheesecake.dot

Is .PAY a new domain option for bank or credit unions for payroll disbursements?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Can my registrar account hold both cheesecake.dot and other priority claims at once?

Yes. Through NicNames you can pursue trademark-priority claims on cheesecake.dot and other matching .PAY names, each backed by its own valid SMD where the label matches the validated mark. Every claim is processed under the registry's rules. Manage your claims, starting with cheesecake.dot, at https://domain.pay/register.

Can I reserve brand.pay before broader registration opens for a mobile wallet team?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Is a TMCH SMD file required to pre-order cheesecake.dot?

No — a standard $100 pre-order for cheesecake.dot doesn't require an SMD file. You only need a TMCH SMD if you want trademark priority on cheesecake.dot ahead of general applicants. Choose the right path for cheesecake.dot at https://domain.pay/register.

How is a .PAY name different from a regular .com for point-of-sale payments?

A .PAY name immediately signals a payment-related destination, while .com is more general. For point-of-sale payments, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.