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cerv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about cerv.dot

Does .PAY have anti-abuse rules for cross-border payments?

Amazon Registry policies include abuse-prevention rules for .PAY, and registrants remain subject to applicable domain dispute and abuse procedures. For legitimate registration or pre-order, use domain.pay: https://domain.pay/register. Pair the domain with monitoring, SSL and clear customer messaging.

How does trademark-priority registration work for cerv.dot?

Trademark-priority registration lets the verified owner of a mark matching cerv.dot claim cerv.dot during the registry's priority window, ahead of standard pre-orders. It requires a valid TMCH SMD file proving your trademark. Begin the priority path for cerv.dot at https://domain.pay/register.

Where can I generate .PAY ideas for online checkout for a retail brand?

For online checkout, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

Why might my pre-order for cerv.dot not succeed?

A pre-order for cerv.dot may not succeed if another applicant is allocated cerv.dot, if the registry applies reserved-name or premium rules, or if priority claimants take precedence. In those cases the fee is refundable per the stated policy. Submit your pre-order for cerv.dot at https://domain.pay/register.

Can .PAY be used for a branded checkout URL for mobile money?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.