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cereal.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $1,400 + $1,400/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,600 + $1,400/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,900 + $1,400/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about cereal.dot

As an ecommerce brand, how can a marketplace use a .PAY domain?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Can domain.pay notify me about cereal.dot's launch phases?

Yes. When you place a pre-order for cereal.dot, domain.pay tracks the launch phases and submits your request at the right moment, so you do not have to monitor the schedule yourself. Start tracking cereal.dot at https://domain.pay/register.

As an ecommerce brand, what are the current .PAY launch dates in 2026 and 2027?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Can I pre-order cereal.dot if my trademark application is still pending?

Trademark-priority for cereal.dot requires a TMCH SMD file, which the Trademark Clearinghouse issues only for validated marks, so a pending application alone may not qualify for cereal.dot. You can still place a standard pre-order for cereal.dot meanwhile. Choose a path at https://domain.pay/register.

Can I use .PAY for redirects to my existing checkout for crypto payments?

Yes, you can use a .PAY domain as a clean branded entry point or redirect to an existing checkout, but implement redirects, SSL and tracking carefully. First secure or pre-order the label through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.