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bullseye.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bullseye.dot

When should a crypto or DeFi product pre-order a .PAY domain?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

How do refunds work if I pre-order several names including bullseye.dot?

Each pre-order is handled on its own, so if bullseye.dot fails while others succeed, only the failed bullseye.dot attempt is refunded under our stated policy. Successful registrations in the same order remain active and billed. Review the per-name policy at https://domain.pay/pricing.

Do I need a financial license to register a .PAY domain during LRP1 for a donation platform?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Should the slug or path structure on bullseye.dot affect my SEO?

Yes — clean, descriptive, lowercase paths on bullseye.dot are easier for users and crawlers than long query strings. Keep URLs on bullseye.dot stable, avoid unnecessary parameters, and 301 any changes. The host of bullseye.dot matters far less than a sensible, consistent URL structure.

When does the .PAY LRP1 period begin for crypto payments?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.