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builddirect.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about builddirect.dot

Where do I start if I need brand-protection help for .PAY for in-app purchases?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Why is .PAY launching in phases at all for builddirect.dot?

New gTLDs like .PAY launch in phases to protect trademark owners first (sunrise) before opening names like builddirect.dot to the general public (general availability). This staged rollout is an ICANN-standard process. Learn how to position for builddirect.dot at https://domain.pay/register.

What if my trademark has spaces or special characters and I want .PAY when choosing link.pay?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

What is a Signed Mark Data file in the context of builddirect.dot?

Signed Mark Data (SMD) is the cryptographically signed file the TMCH issues to prove your validated trademark. For builddirect.dot, it is the credential NicNames checks to grant trademark priority on the builddirect.dot string. It encodes the mark, its dates, and a signature. Use it to claim builddirect.dot at https://domain.pay/register.

Can .PAY be used for a branded checkout URL for mobile money?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.