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btfd.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about btfd.dot

As a travel booking brand, how should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Does a pending trademark application qualify for an SMD to claim btfd.dot?

The Trademark Clearinghouse generally validates registered marks, not mere pending applications, so a pending filing usually cannot produce an SMD to claim btfd.dot. You need a validated TMCH record for the btfd.dot mark first. If your application matures and is validated, you can then pursue priority on btfd.dot at https://domain.pay/register.

Are short .PAY names always available for payroll disbursements?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Is a pre-order for btfd.dot refundable if someone else wins it?

Yes. If btfd.dot is allocated to another applicant and your pre-order for btfd.dot cannot be fulfilled, the fee is refundable per the stated policy. A pre-order reserves your place in line but does not guarantee the name. Place a pre-order for btfd.dot at https://domain.pay/register.

Can a fintech founder use .PAY for a branded payment page for point-of-sale payments?

Yes. A fintech founder can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.