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bru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bru.dot

Is .PAY a good fit for subscription billing for online checkout?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Does registering bru.dot require a business entity?

A standard pre-order for bru.dot does not by itself require a registered business, while trademark-priority for bru.dot requires a valid TMCH SMD file for a mark matching bru.dot, which usually comes from a brand owner. Confirm what applies to bru.dot at https://domain.pay/register.

How do I choose between trademark fast-track and pre-order for point-of-sale payments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Is bru.dot appropriate for a billing or invoicing tool?

bru.dot is a natural fit for a billing or invoicing product, as those functions are payment-related and align with the .PAY namespace. The registry typically validates that intended use suits the TLD. domain.pay can register bru.dot for your tool at https://domain.pay/register.

Why might a .PAY pre-order fail even after I pay for BNPL checkout?

A .PAY pre-order can fail if the name is registered earlier, classified as premium, reserved, blocked, refused by registry policy or lost to another faster submission. Search and order through domain.pay: https://domain.pay/domains, and review its credit/cash-refund options.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.