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brits.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brits.dot

What is the last day for trademark holders to act on .PAY when choosing cloud.pay?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Which registration path is right for brits.dot, priority or pre-order?

If you own a trademark matching brits.dot and have a TMCH SMD file, trademark-priority registration is the right path for brits.dot; otherwise, a standard pre-order at $100 is the route. The flow on domain.pay recommends the correct option for brits.dot. Choose at https://domain.pay/register.

Should I defensively register my brand in .PAY?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Can I pre-order brits.dot and decide later?

A first-day pre-order lets you queue an attempt for brits.dot now, and if the attempt does not succeed it is refundable per policy. This gives you flexibility on competitive names. domain.pay manages the pre-order; see terms at https://domain.pay/pricing.

What is the last day for trademark holders to act on .PAY for crypto payments?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.