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brita.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brita.dot

Do I need an SMD file to register .PAY during the priority window for digital wallets?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Is my brita.dot priority claim public during the phase?

Trademark-priority claims on brita.dot are processed under the registry's rules, and the final registration of brita.dot appears in WHOIS once completed. The SMD itself stays your private credential during the phase. NicNames uses it only to verify your priority on brita.dot. Register at https://domain.pay/register.

As a remittance app, can I transfer a .PAY LRP domain to someone else?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.

Are influencer drops a use case for brita.dot?

For limited product drops, brita.dot gives followers a short, trusted address to buy fast before stock runs out. The payment-native name spreads cleanly through stories and reposts. Reserve it at https://domain.pay/register.

How can a marketplace use a .PAY domain when choosing subscriptions.pay?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.