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brilla.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brilla.dot

Before choosing wallet.pay, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Is brilla.dot a good fit for a payments brand?

A .PAY name like brilla.dot signals a payments, fintech, or checkout focus directly in the address, which can make brilla.dot memorable for that use. .PAY is run by Amazon Registry Services as a namespace oriented around payment services. Reserve brilla.dot at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

What is an SMD file and why does brilla.dot need it for sunrise?

An SMD (Signed Mark Data) file is the cryptographic proof of a TMCH-validated trademark required to register brilla.dot during sunrise. Without it, the registry rejects sunrise applications. domain.pay uses your SMD to submit brilla.dot, as explained at https://domain.pay/register.

Who operates the .PAY extension, and where can a remittance app get one for BNPL checkout?

Amazon Registry Services operates the .PAY top-level domain. A remittance app can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.