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brightchoice.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brightchoice.dot

For mobile money, what is TMCH and why does it matter for .PAY?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Can multiple businesses share a name pattern but not brightchoice.dot itself?

Each .PAY name is unique, so only one party can hold brightchoice.dot at a time, though others may register different brightchoice.dot variants. Once you secure brightchoice.dot, that exact address is yours alone. Stake your claim to brightchoice.dot at /register.

Can I reserve brand.pay before broader registration opens for a mobile wallet team?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

What is the order of phases that affects brightchoice.dot: priority, pre-order, general?

For brightchoice.dot, trademark priority comes first for validated SMD holders, then first-day pre-order opens to others at $100, and finally general registration. Each phase narrows who has the advantage on brightchoice.dot. Knowing the order helps you pick the right moment. See current phase details at https://domain.pay/.

Is .PAY a good fit for subscription billing for an insurance billing portal?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.