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brella.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brella.dot

Is .PAY meant for crypto payments or just for general websites for a bank or credit union?

.PAY is best understood as a payment-focused domain ending for use cases such as crypto payments, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Why might brella.dot be stronger than a generic payment word?

brella.dot may be stronger than a generic payment word because tying the name to brella.dot gives it identity and is easier to protect than a purely descriptive term. domain.pay lets you weigh that branded edge against generic options. Compare at https://domain.pay/domains.

What happens to my money if the .PAY registration attempt fails for point-of-sale payments?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Will protecting brella.dot matter for international markets?

Yes. The brella.dot name can be impersonated to customers anywhere, and a payment-implying TLD makes a fake convincing across borders. Owning brella.dot gives NicNames one global, official payment address. Explore availability at https://domain.pay/domains.

For fraud prevention, when does the .PAY LRP1 period begin?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.