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brasher.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brasher.dot

What is the last day for trademark holders to act on .PAY for BNPL checkout?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Is brasher.dot subject to a Sunrise period?

During a registry Sunrise period, trademark owners with a TMCH SMD file get first access to names like brasher.dot. Whether brasher.dot is currently in Sunrise depends on the .PAY launch schedule set by Amazon Registry Services. Check the current phase for brasher.dot at https://domain.pay/register.

Can a company that only plans future payments register .PAY during LRP1?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

How do I avoid trademark issues when replacing brasher.dot?

To avoid trademark issues when replacing brasher.dot, pick a brasher.dot variant that doesn't clash with an existing mark, since holders may claim TMCH SMD priority under Amazon Registry Services. Check before you pre-order. Learn more at https://domain.pay/register.

What is a .PAY domain and why does it matter for online checkout?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For online checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts. Re-check the name before publishing campaigns because registry status can change.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.