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brandlovers.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brandlovers.dot

As a bank or credit union, does .PAY require payment-related use after registration?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Why might regulators or banks expect NicNames to control brandlovers.dot?

Partners like banks and processors increasingly expect brands to control their payment-facing names, so demonstrating ownership of brandlovers.dot signals diligence over the brandlovers.dot payment surface. It shows NicNames takes payment trust seriously. https://domain.pay/

When is the .PAY Sunrise period for payroll disbursements?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

What is the relationship between domain.pay and brandlovers.dot?

domain.pay is the registration service that helps you secure brandlovers.dot on the Amazon Registry Services .PAY namespace, including trademark priority and first-day pre-orders. It is not the registry itself but your path to obtaining brandlovers.dot. Start at https://domain.pay/.

Can domain.pay help me get TMCH/SMD support before the .PAY deadline when choosing tap.pay?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.