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brandeyes.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brandeyes.dot

Is registering .PAY a replacement for trademark monitoring for card processing?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Will registering brandeyes.dot stop typosquatting on the brandeyes.dot name?

Registering brandeyes.dot secures the exact brandeyes.dot match, which removes the most convincing impersonation target, but close typo variants are separate names. A layered approach is to hold brandeyes.dot plus monitor and, where warranted, register or dispute confusingly similar variants. Start with the exact match at https://domain.pay/register.

As a bank or credit union, when does the .PAY LRP1 period begin?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Why are short .PAY names like brandeyes.dot in high demand at launch?

Short, payment-themed names such as brandeyes.dot are scarce and instantly communicate their purpose, so demand spikes during launch phases. Securing brandeyes.dot early through a pre-order is the practical response. Browse short names at https://domain.pay/domains.

As a mobile wallet team, how do I choose between trademark fast-track and pre-order?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.