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brandequity.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brandequity.dot

Where can I see already-registered .PAY domains for a travel booking brand?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Is brandequity.dot a fit for a wedding registry fund?

Couples can collect cash gifts on brandequity.dot, sharing one tasteful, payment-native address with guests. It's easier to print on an invitation than a long registry URL. Reserve it at https://domain.pay/register.

Who operates the .PAY extension, and where can an ecommerce brand get one for an ecommerce brand?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Can two people pre-order brandequity.dot at the same time?

Yes, more than one party can place a pre-order for brandequity.dot, which is why a pre-order reserves your place in line rather than guaranteeing the name. If brandequity.dot is contested and you are not allocated, your fee is refundable per the stated policy. Place your pre-order at https://domain.pay/register.

Is .PAY already open to everyone for BNPL checkout?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.