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branddays.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about branddays.dot

Can a trademark owner register a matching .PAY domain now for payroll disbursements?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What should I check before launching branddays.dot publicly?

Before launch, confirm branddays.dot resolves correctly, has valid HTTPS, redirects www/non-www consistently, exposes a sitemap and robots.txt, and isn't carrying a leftover noindex. Test email on branddays.dot too if you use it. A quick pre-launch checklist keeps branddays.dot clean for users and crawlers.

When is broader .PAY public registration expected when choosing travel.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

How does trademark priority affect getting branddays.dot?

Trademark holders can get priority on branddays.dot during the relevant phase by registering a TMCH SMD (Signed Mark Data) file, since .PAY is run by Amazon Registry Services. If you hold the mark for branddays.dot, that priority path may apply. Read more and search at https://domain.pay/register.

Where do I start if I need brand-protection help for .PAY for a crypto or DeFi product?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.